About us:

SER optical BV was founded in 2016 from a 15-year partnership between the European company Reckheimer Handelsmij BVBA and the Chinese company Golden Bridge Optical Ltd, with the activity of producing and importing sunglasses, reading glasses, spectacle frames and related accessories. Our collection consists of many unique and popular designs, including brands like Class ONE®, C.O.O.L®, Vaccari®, Vos®, Oaktree® and other private labels. We believe we are one of the best glasses wholesalers in the industry. We offer a complete selection of eyewear for all industries and constantly add new styles and models.

Our mission:

Our mission is to offer our customers the widest selection of quality glasses at the very best price.

Our vision:

We are excited to become one of the largest eyewear importers and we strive to provide the best customer service, the best quality products and the best prices.

Our customers:

Our customers are located throughout Europe and are of all sizes. Do you want to become a customer or look what SER optical can do for you. Feel free to contact us or visit us. We can always make a sharp and competitive offer.

Showroom: by appointment, call +31 (0) 45 8881257
Beitel 6 B
6444 GZ, Kerkrade
The Netherlands